Smarter transparent displays for increased safety and comfort.
TRANSPORTATION IS ABOUT LOOKING UP!
Automotive companies have a vision of a world with safer, smarter and more comfortable, journeys. Displays that enable drivers heads up and eyes forward behaviour are in demand. Alongside our innovation partners Ceres are delivering tomorrow’s display solutions for that new world, today.
Delivering safety and comfort with Holographic Transparent Display HUD
Imagine a future where every transparent surface has the potential to be an information display. Ceres make that dream possible today with precision engineered display technology that enable every transparent surface to display information, opening up a world of opportunities.
Imagine the endless possibilities to deliver and display real-time data, relevant and targeted information, enhancing safety, convenience, connectivity, quality and so much more.Transparent Display
Large area, bright, compact, and economical HUDs have long been a dream of OEMs but the technical, design and economic challenges have stood in the way of mass adoption.
With holographic technology practical implementation of Transparent Heads Up Display (HUD) in vehicles is now possible. Ceres’ proven design, mastering and production methods combine to deliver huge benefit including:
- Largest Display Size
- Highest Brightness and Uniformity
- System Geometry and Wavelength Flexibility
- Multiple Displays in a Single Film For Low Cost
Our game-changing software controlled hologram mastering and manufacturing capability is enabling new optical and display possibilities for mass market applications. With our un-matched expertise in Bayfol® HX photopolymer we are laser-focused on the road ahead…Technology
“Ceres Holographics stand at the forefront of a new era for holography. They have delivered a number of ground-breaking advances in the way in which holograms are created in our Bayfol HX® photopolymer and can be delivered for mass-market applications.”
—Dr Thomas Facke, Covestro AG
6 February 2024
Transparent Displays Come Into Focus
Auto industry analysts say the cockpit user experience is more important than horsepower in the EV era, and transparent display technology can be key while also enhancing vehicle safety.