Bringing the future
into focus

Automotive

Optimising HUD for My Buddy, the Car

10 January 2023

The human-machine interface in any device is the hardest part. With safety on the line, carmakers must get the interface right to communicate vehicle automated features to occupants.

Carmakers are pitching more automated features consumers as “driver assist.” With many active safety functions, cars aren’t actually assisting drivers.

Read full article >