Bringing the future into focus


Scottish Startup Hints at Holography Revival

17 March 2020

Armed with a digital mastering technology, Ceres Holographics, here, claims that its Holographic Optical Elements (HOE) hold the key to enable car OEMs and Tier Ones to design a HUD dreamed of since the 1980s. The automotive industry has been itching for a transparent display that can display navigation information on the windshield, sparing the driver the distraction of looking away from the road.